I’ve recently been spending time reading about change management issues and placing them in the context of e-learning implementation. Nearly all of the problems associated with implementation are down to people and not technology. Thankfully, many now realise that considering learners is key to developing successful e-learning.
Yet so many organisations forget to consider internal stakeholders. As Don Morrison says in his excellent book:
“Adoption is a landmine on the road to e-learning. Other higher profile challenges you can see a mile off: management support, project management, infrastructure, security, vendor selection, system integration. When you’ve dealt with those – and are beginning to feel invincible – adoption will be waiting, ready to undermine everything you’ve accomplished. For e-learning to succeed, employees need to use what you’ve built; more than use, they have to adopt it as a new way of working that is capable of creating a fundamental shift in learning.”
Trainers are often the gatekeepers to learner use of e-learning. IT departments are often responsible for taking control of the management of a LMS after implementation. Yet many of these people are excluded from initial strategy discussions.
There is some fantastic information about IT-based process change in Cameron & Green’s classic “Making sense of Change Management” updated in 2009). The following quote rang very true for me:
“… IT management skills are critical to an organisation’s ability to incorporate the technologies… However, IT staff are often left out of the core decision-making processes and treated as implementers rather than strategists. … “
Similarly, Cameron & Green note that the traditional role of the IT department in an organisation needs to evolve in order to start to understand business strategy:
“The days of the highly specialised in-house technical IT expert are probably numbered… those IT people who can understand technology, be aware of what is ‘out there’ and what it can do for organisations, plus grasp how to create the changes desired by the organisation are highly valuable.”
C&G provide cautionary advice to those considering e-learning implementation in the absence of addressing cultural change:
“Problems come when senior managers and IT people believe that technology will automatically change behaviour. Often the reverse happens: the new technology reinforces the habits and attitudes already present.”
In my experience, time and again I meet companies looking for e-learning solutions, and focusing on comparisons of technology (which LMS, LCMS, VLE, authoring tool, development software?) whilst failing (or avoiding) the consideration of the more intangible questions (what do learners want? How can we integrate suggested changes with the training/IT/business strategy departments? Who can we involve to champion these changes in-house? What are the possible blockers and drivers to implementation?). These are the issues that take a bit more thought perhaps but actually cost very little, particularly in relation to their impact.